Tuesday, 4 February 2014

Audience Questionaire

I have created an audience research questionnaire, to try and find out  more about what the public think of and expect from music videos. The reason for me doing this is so i can make my music video relate to what the target market is expecting and wanting to help popularity and boost sales and interest.

I got 20 different individual students (I have chosen students as that is my average-age fan base I am aiming to reach out to) to complete my questionnaire. 
Here are a few examples of the questions, and the response data shown in a bar chart:




Reading through the questionnaires have been a real help on the overall approach I have towards my music video. Obviously it hasnt changed my idea completely, or the concept or made any major changes. It's just background knowledge in my mind of how to present it and advetise it and little things I can either add or avoid in my video to get the best audience response I can.
It enables me to be able to see what consumers are looking for in music videos today, in the modern industry and how I can hopefully make a music video which ticks all the right boxes for my fan base area. Obviously i will not be able to please everybody because different people like different things, different styles, different genres etc. But these questionnaires give me a rough idea on average of peoples thoughts and views and wants.


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