My Treatment

Aims

Music videos are a way to promote the artists and the song in a visual way other than just hearing the audio. Music videos are a way of expressing a musician's view of his song. It gives us an insight into what the artist was thinking when writing the song, and what the message and overall meaning of the song is. My aim is to create a music video to do exactly that. I want to create a visual narrative to match the lyrical narrative of the song. This music video will promote the artist, the song and get their music recognised. 

Structure

My Artist is a new and up-coming singer-song writer, who is looking to get his songs outin the public and understood by the public. He is wanting to promote his talent and be recognised for not only his voice but his talent for song-writing. Because of this, the music video is going to be a narrative. Its going to promote the story line more then just the idolise the artist. The video, will have lots of different shots resembling the meaning of the song, and pushing forward the dull, hard and challenging life this girl leads. My artist is performing the song as-well as playing the role of a character in the video. To ensure the Music video is intresting to watch and keeps people switched on, it will be quite fast paced and edgy. There's lots being fitted in, like flashbacks to focus on for example. There will be a shadowing effect, and im aiming to loose cloulour in some of my shots when editing it all together, to create the rough damaged atmosphere to represent this girls life. the peice will flow together as a story, but include memory flashbacks mixed in to help gather the underlying message of the song.

Location

There are a few locations i will be using to shoot in for my music video. The locations selected shall be chosen to ensure it is in context with scene and meets the vision of the piece. When filming in different locations many people need to be informed and permission needs to be asked.

• Im aiming to shoot some scenes in my sisters flat and in the corridors of these flats. So i need to get my sisters permission and her nieghbours.
• Im also planning on using a friends house for the first scene, so i will need the owner of the house' permission to do so.
• The third location will be in a park in windsor. I will need to make sure i get intouch with the local council in order to check im allowed to do what i have planned.